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Research papers

The mini parliament technique (German)

Especially in local politics of small towns and communties the formulation of objectives and the development of decisions is highly intransparent. The new method provides applicable results for the decision-taking procedure of honorary persons acting...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Klaus-Christian Kleinpeld, Claus Merbold
June 15, 1985
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Citation

Kleinpeld and Merbold (1985a, June 15). The mini parliament technique (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-mini-parliament-technique-german-


Research papers

What can indicators of consumer mood do towards providing an annual forecast of economic activity in a given sector? (German)

This contribution considers the capability of different indicators of the overall consumer mood to make predictions about the building-savings market in the Federal Republic—the Allensbach Indicator and the Consumer Climate Index of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Dieter Schmid
June 15, 1984
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Citation

Schmid, D. (1984a, June 15). What can indicators of consumer mood do towards providing an annual forecast of economic activity in a given sector? (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-can-indicators-of-consumer-mood-do-towards-providing-an-annual-forecast-of-economic-activity-in-a-given-sector-german-


Research papers

Behavioural structuring of markets by configuration frequency analysis (German)

Exact knowledge of target groups is necessary for offering products in every market. This implies to structure the market by relevant aspects. The best known and most frequently used procedures to get target groups are structural divisions (regional,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Klaus Haupt, Gerhard Batz
Company: PSYMA
June 15, 1984
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Citation

Haupt and Batz (1984a, June 15). Behavioural structuring of markets by configuration frequency analysis (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/behavioural-structuring-of-markets-by-configuration-frequency-analysis-german-


Research papers

The financial market data service for establishments (German)

The paper explains, how periods of economic instability have led to new demands for market research data amongst the suppliers of financial services. During times of stagnating or even reduced market research budgets, the structural survey of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Rolf Pfleiderer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1984
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Citation

Pfleiderer, R. (1984a, June 15). The financial market data service for establishments (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-financial-market-data-service-for-establishments-german-


Research papers

Discovery of a new target group by means of market research as an aanswer to recession (German)

The situation on the oil market in Germany has been an extremely difficult one for a number of years. Permanent price fights of the established trademark companies among each other and with the petrol stations of consumer markets have, for a long...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Jurgen Meyer
June 15, 1984
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Citation

Meyer, J. (1984a, June 15). Discovery of a new target group by means of market research as an aanswer to recession (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/discovery-of-a-new-target-group-by-means-of-market-research-as-an-a-answer-to-recession-german-


Research papers

New, surprising findings gained by indirect measurements (German)

Brand consciousness, qualify differentiation, emotional and aesthetic desires in the field of consumption—are these things out of place today in a time which regards as decisive the rational consumer who only wishes to be "informed", who only...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
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Citation

Hansen, J. (1983a, June 15). New, surprising findings gained by indirect measurements (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-surprising-findings-gained-by-indirect-measurements-german-


Research papers

Comments on achieving successful advertising control (German)

This paper deals with the problem why the contribution to knowledge gained through researches not sufficiently transferred into practical results. Given a contribution it will only be possible to apply it generally to practical problems if it is...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Erich Weihs
June 15, 1983
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Citation

Weihs, E. (1983a, June 15). Comments on achieving successful advertising control (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-achieving-successful-advertising-control-german-


Research papers

Providing guidance for decisions regarding labor market policy: The influence growing scepticism of technology has upon the choice of engineering as a field of study (German)

The Allensbach investigation on the impact growing scepticism toward technology has upon the choice of engineering as a field of study at first glance seems to represent a case where the original question is already outdated by the time the results...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Rüdiger Schulz
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
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Citation

Schulz, R. (1983a, June 15). Providing guidance for decisions regarding labor market policy: The influence growing scepticism of technology has upon the choice of engineering as a field of study (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/providing-guidance-for-decisions-regarding-labor-market-policy-the-influence-growing-scepticism-of-technology-has-upon-the-choice-of-engineering-as-a-field-of-study-german-


Research papers

Inmarkt (German)

In 1978 GfK-Nuernberg began to develop a Marketing Information System, in order to be able to analyse market research data from own audits more quickly and more extensively than is possible with conventional evaluation methods. The technical solution...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Klaus Mueller
Company: GfK
June 15, 1983
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Citation

Mueller, K. (1983a, June 15). Inmarkt (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/inmarkt-german-